Even if you’re knowledgeable about Google Adwords, if you lack experience you’re still ahead of others – but you still need to be careful. You need to get the basics right first or else you’ll end up making silly mistakes, like the ones we will be discussing in this article.
Probably one of the worst blunders to commit is blowing your money because your daily budget was set too high. Believe us, it is wholly accurate that you can lose money very quickly if you don’t know what the heck you’re doing. It’s possible to clean off your whole advertising budget in a span of one day if you get a surge of clicks that don’t convert. Proceeding slowly, with conservative daily ad spend, tracking and tweeking is the best way for anyone to go. You’ll be able to easily and safely test, get results, and then tweek as required. If you did solid research, it could take some time to see how everything is converting, so don’t become impatient. Set your daily budget to something realistic, and have the right mindset about it – if you lose that money, then it’s ok.
Displaying your ads through the content network of Google is another common mistake made by new advertisers. Through a Program called AdSense, this network of partnering websites, shows their Google ads. These un-targeted sites could prove very distracting for people viewing your ad. Your conversion rate is likely to be low, even if you achieve a good click through rate. When it is all said and done you will find the leaving the content network on will having you shelling out money for adds and bringing very little money in. These content networks make your job harder because it is difficult to track your ads through them. Therefore, it is in your best interest to remember to turn the content network off prior to starting a new campaign. Concentrate your efforts on the Google search results and the partners that result from there.
Another AdWords mistake is to not focus on your landing page. There always has to be a good match between your ads and the landing page that they point to. This is the thumb rule of successful AdWords advertising.
Your landing page’s headline must match the copy of your ad, or people who click on your ad will be frustrated. You have to live up to the expectations people have when they decide to click on your ad. Landing pages should appeal to the reader’s eye in addition to being relevant, so make sure yours are not overcrowded or unprofessional looking. Always remember that matching your ads and landing pages is an unyielding principle when it comes to AdWords. People who get many clicks but few conversions are often those who don’t recognize this. Ok, there you go… just keep these solid tips in mind, but do keep learning about PPC and have fun and make money.
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