Live Internet TV and video viewing is comely more popular each day, but still consumers do not want to pay for the live online tv experience – so says a new eMarketer report.
eMarketers senior analyst Paul Verna said:- “It is difficult to suppose the public tolerating a return to paid content for video genres that are currently advertising funded,”
Looking beneath the pay TV on require model, internet tv is getting ever more popular and viewer numbers game and video views are growth, the demographic’s of viewers is growing and the streaming content watched is evolving from shorter clips to more full length streams. The most popular world TV shows and movies says the report.
It also predicts that by the year 2013, online video viewers will account for 85% of all internet users. This equates to 188 million users that will stream or download video content at lowest once a month, which is up from 144 million, or 72% of all internet users this year.
Looking at the US market, internet video will reach a 59% brainstorm rate by the year 2013, which is up from 47% in 2009. Apparently the market tipping point event will skirmish during 2010, when internet tv and video will be watched by around 50% of users.
Currently most of the internet video streams are paid for using advertising, but some latest movies and sporting events remain to be monetised via the means of a subdcription service or download costs.
Vast improvements in stream quality and HD streaming can also help to further make the whole online tv experience appeal to viewers, especially on mobile devices and phones.
Online TV will continue to expand as more new developments occur including mobile distribution through phones and other mobile devices, High Definition streams, improved integration on computers, digital cable boxes and television sets, and viewer fundamental interaction and social networking to compliment the streaming.